Wayan Legacy

Do I really live in a world where "White Chicks" is reffed to as a success? The new Wayan's brothers movie "Dance Flick" is being heavily promoted with reference to 'White Chicks'. Why not "Little Man" or "Mo' Money"? Marketing gurus, is "Scary Movie" really it for them? Do you just find yourself in a crap shoot afterwards, and just throw a dart at what you'll reference?